Starbucks 50 million iTunes promo = 6 million downloads

Last fall, Starbucks announced a “Song of the Day” promo giving away more than 50 million free songs via iTunes download card.  This event coincided with the Starbucks iPhone/iTunes “Now Playing” service. 

The “Song of the Day” promo ran for more than 30 days in more than 10,000 Starbucks locations.  According to data released by Starbucks today, the promo only saw 6 million songs downloaded- an 8% redemption rate.

I don’t know about you, but I know I had a few cards that I never redeemed- it will be interesting to see how well the next venture fares.