iTunes to add variable pricing, expansion of DRM-free & over-the-air music downloads
Apple announced a variable-pricing model for the music offered on the iTunes store. The new, tiered pricing will be launched in the spring at the $0.69, $0.99 and $1.29 price points. Phil Schiller assured the crowd that more tracks would be priced toward the bottom tier than the top.
Additionally and perhaps more importantly, all music from the major labels will be available DRM-free in the iTunes Plus format by the end of Q1 2009.
Finally, label and carrier restrictions have been lifted for the iTunes Mobile Store on the iPhone and iPod Touch allowing over-the-air downloading of music with no artificial restrictions. Pricing and content is identical to the desktop offerings. Hopefully, video will come soon-
